The Best Strategy To Use For What Is A Secondary Dimension In Google Analytics

The smart Trick of What Is A Secondary Dimension In Google Analytics That Nobody is Discussing

Its measurements can be (yet are not restricted to): Purchase ID Voucher code Newest web traffic resource, and so on. That occasion's custom-made measurements could be: Login technique Individual ID, and so on.


Thus custom dimensions are needed. In Google Analytics, you will certainly not find any kind of measurements related especially to on the internet programs.




Enter Personalized Dimensions. In this blog site post, I will not dive deeper right into custom-made dimensions in Universal Analytics.

More About What Is A Secondary Dimension In Google Analytics

The scope defines to which occasions the measurement will apply. In Universal Analytics, there were 4 scopes: User-scoped custom dimensions are related to all the hits of a user (hit is an occasion, pageview, and so on). For instance, if you send User ID as a customized measurement, it will be applied to all the hits of that certain session and also to all the future hits sent by that customer (as long as the GA cookie stays the exact same).


For instance, you might send out the session ID personalized measurement, and also if you send it with the last occasion of the session, all the previous occasions (of the exact same session) will certainly get the worth. This is done in the backend of Google Analytics. dimension uses only to that certain event/hit (with which the measurement was sent).


That measurement will be applied just to the "trial began" event. Product-scoped customized dimension uses only to a certain product (that is tracked with Boosted Ecommerce capability). Even if you send numerous products with the exact same transaction, each item might have different worths in their product-scoped custom-made dimensions, e. g.

How What Is A Secondary Dimension In Google Analytics can Save You Time, Stress, and Money.

Why am I telling you this? Because some points have actually transformed in Google Analytics 4. In Google Analytics 4, the session scope is no much longer readily available (at least in custom dimensions). Google stated they would certainly include session-scope in the future to GA4. If you intend to use a dimension to all the events of a specific session, you need to send out that measurement with every event (that can be done on the code level (gtag) or in GTM).


It can be in a cookie, information layer, or elsewhere. From currently on, custom-made measurements are either hit-scoped or user-scoped (previously called Customer Features). User-scoped custom-made dimensions in GA4 job likewise to the user-scoped measurements in Universal Analytics however with some differences: visit the website In Universal Analytics, a user-scoped personalized dimension (embed in the middle of the customer session) was applied to EVERY occasion of the same session (also if some event happened prior to the dimension was set).

Excitement About What Is A Secondary Dimension In Google Analytics

Even though you can send out custom product data to GA4, at the moment, there is no way to see it in reports properly. (allow me recognize). At some factor in the past, Google claimed that session-scoped custom measurements in Home Page GA4 would certainly be readily available also.


When it comes to custom dimensions, this scope is still not readily available. And also currently, allow's relocate to the second part of this post, where I will certainly show you exactly how to set up custom-made measurements and also where to locate them in Google Analytics 4 records. Initially, allow me start with a general summary of the process, as well as then we'll take a look at an example.


You can just send the occasion name, state, "joined_waiting_list" and also then consist of the specification "course_name".

Getting The What Is A Secondary Dimension In Google Analytics To Work

Because instance, you will need to: Register a criterion as a customized interpretation Start sending out custom-made parameters with the events you desire The order DOES NOT issue here. You need to do that pretty a lot at the exact same time. If you start sending the parameter to Google Analytics 4 and also only register it as a customized measurement, say, one week later on, your records will certainly be missing that a person week of data (because the registration of a custom-made measurement is not retroactive).


Every time a site visitor clicks a food selection thing, I will certainly send out an occasion and also two added criteria (that I will later sign up as customized dimensions), menu_item_url, and also menu_item_name.: Menu web link click monitoring trigger conditions vary on the majority of web sites (because of different click courses, IDs, and so on). Attempt to do your finest to apply this example.




Go to Google Tag Manager > Activates > New > Simply Hyperlinks. By producing this trigger, we will certainly enable the link-tracking functionality in Google Tag Manager.

What Is A Secondary Dimension In Google Analytics Fundamentals Explained

Go to your site and also click any of the menu web links. Click the very first Web link, Click event and also go to the Variables tab Get More Info of the preview mode.